Clarity
Clarity
A clear visual direction for your brand. So every choice feels intentional.
Identity
starter pack
For solo entrepenteurs and small teams

You’re ready to show up with intention. You’ve got the idea, the energy, the vision. Now you need a visual identity that feels as professional as your ambition.
Founders launching their first product or service
Small teams (1-3 people) looking to refresh their look
XX

Why Join?
Teams that think and act from a clear brand identity
collaborate better
make sharper decisions
feel more ownership
create more consistent experiences for customers and colleagues
What you’ll walk away with
Clarity
A clear visual direction for your brand. So every choice feels intentional.
Confidence
To show-up and present your product or service with clarity
Consistency
A practical style guide that make your brand consistent across every asset.
Professional
A professional visual identity that builds trust and credibility

What’s included

Your main logo and supporting marks designed for flexible use.
A curated palette that ensures visual harmony.
A typographic hierarchy that keeps communication consistent.
Moodboards that define how your brand is seen through imagery.
Custom shapes, patterns, or icons that add personality to your brand.
Bringing all elements together to show your brand in action.
To bring your brand to life, we generate four custom AI visuals.
A concise overview capturing all key elements of your identity in one clear sheet.

Your main logo and supporting marks designed for flexible use.
A curated palette that ensures visual harmony.
A typographic hierarchy that keeps communication consistent.
Moodboards that define how your brand is seen through imagery.
Custom shapes, patterns, or icons that add personality to your brand.
Bringing all elements together to show your brand in action.
To bring your brand to life, we generate four custom AI visuals.
A concise overview capturing all key elements of your identity in one clear sheet.

Your main logo and supporting marks designed for flexible use.
A curated palette that ensures visual harmony.
A typographic hierarchy that keeps communication consistent.
Moodboards that define how your brand is seen through imagery.
Custom shapes, patterns, or icons that add personality to your brand.
Bringing all elements together to show your brand in action.
To bring your brand to life, we generate four custom AI visuals.
A concise overview capturing all key elements of your identity in one clear sheet.
The steps we’ll take
Discover
You’ll complete our brand questionnaire so we understand your business, values, and goals.
01
Define
After a design kick-off, we explore your brand’s potential directions through three curated moodboards.
02
Design
We shape your complete visual identity system that captures your brand’s essence. Three feedback rounds are included.
03
Deliver
You receive your full identity package and guide, ready to apply consistently across your main channels (both print and online).
04

FREQUENTLY
ASKED QUESTIONS
Our process usually takes 1.5 months, depending on feedback rounds and scheduling.
€4850 ex tax
You can choose to pay in two or three instalments. We’ll confirm your preferred plan during our introductory call.
Payment options:
• 2 payments of €2.425
• 3 payments of €1.616
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Real words from real founders who started with clarity.
“Studio MORF helped us evolve our identity and finally bring it online. It feels cohesive and professional across every channel.”
Founder, lifestyle brand

Optional add-ons
A BIG TITLE
A second big title.
We believe that every brand should be showcasing its unique character, big or small. That's why we help brands discover and express their true self. To make this happen we make sure their visual appearance in every detail consistently matches their identity.
We thrive by a collaborative approach, where we challenge the customer and ourselves to deliver the highest creative and effective outcome in every project. We do so with joy and love to inspire along the way. With our creative team, packed with talent and dedication, we treat every person as our friend.
We make your brand valuable, relatable and lovable, in order to let the creative output thrive.

A BIG TITLE
A second big title.
With the Brand Foundation Package, you’ll have everything you need to grow with confidence. A clear identity, consistent tools, and a strong online presence.
We believe that every brand should be showcasing its unique character, big or small. That's why we help brands discover and express their true self. To make this happen we make sure their visual appearance in every detail consistently matches their identity.
We thrive by a collaborative approach, where we challenge the customer and ourselves to deliver the highest creative and effective outcome in every project. We do so with joy and love to inspire along the way. With our creative team, packed with talent and dedication, we treat every person as our friend.
We make your brand valuable, relatable and lovable, in order to let the creative output thrive.
Ready to bring your brand to life?